Milon of Croton.

A wrestler from a Greek city in the sixth century BC. Six-time Olympic champion. Six-time victor at the Pythian Games. By the count of his contemporaries, the strongest man of his time.

The story most often told about him is the one about the bull. He lifted a four-year-old bull onto his shoulders and walked it the length of the stadium. The crowd was stunned. So were his opponents.

That is the wrong part of the story.

The part that interests us is the training. He began as a boy by lifting a calf each morning. The calf grew into a steer. The steer grew into a bull. He never trained for the feat. He trained for the next morning’s lift, barely heavier than the last.

He grew into the strongest man in the Mediterranean by accumulation alone. The compounding was the entire program.

We think advisory work, done well, has the same shape.

No single decision is heroic. A vendor renewal here. A diligence read there. A board memo. A negotiation. A weekly call with a CIO two quarters into a transformation who needs an honest sounding board.

The work compounds. Across weeks and across years. Until what looked from the outside like incrementalism turns out to have built the strongest company in the arena.

That is the foundation of our philosophy — advisory that compounds. We named the firm for it.